Plant subscriptions are the logical next step for horticulture e-commerce. A standard subscription offers singular and multiple “products of the month” for customers to enjoy. For beauty this package often focusses on sample-sized products.
So, are you creating a subscription for plants of the season? This is how to label each plant when it’s sold together as a package. For “sample-sized” items like cuttings, consistency is still key.
Plant Subscriptions Require Their Own Label Design
Create a cohesive look for primary and secondary labels. So, whether you’ve grown the product yourself, or you’re shipping items from your suppliers, it will arrive as one well-rounded package. Make sure these labels represent your brand, and establish the value points of each plant.
Labels For Plant Cuttings
If plant cuttings are essentially “sample size” then make sample sized labels too. Try using a label that wraps around the stem with a light, removable adhesive. Provide information on the plant, but keep it simple. Then add a QR code or use labeling technology to link customers to more information.
Go The Extra Mile
Consider the needs of your customers. Offer re-usbale packaging, plus water resistant labels that lock in place so customers still have access to information provided on it. Provide plenty of information to get them started with horticulture and to find success with their new plants. Plus, offer something with each shipment that customers won’t get anywhere else. It could be a trend report blog post linked on their label, specialty sample products with custom, cohesive labeling, or surprise plants. The more that’s provided, the more a relationship builds between your brand and the customer you’ve potentially never met in-store. Then, it increases the chance of that customers visiting.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
Connect with us on social media!
