The voice of a brand is an important way to communicate company values and a great way to build a relationship with customers. Yes, you have regulation copy that can’t be messed with. However, beyond that, consider the way your brand comes across in your copy.

What does your current voice say?

Do you only use formal language, or do you mix it up with colloquialisms? Or, do you write your copy in the languages your community speaks? Do you even conducer the needs of your customers after you add all regulated copy? What you write says a lot about a brand, and how you write it is just as important.

Engage, Inspire, and Entertain, Even with Labels

Offer value beyond the plant and let the personality of your brand shine! Beyond helpful information and required copy, infuse something more personal. Share a quick fact that will get people thinking, re-affirm the value points of the plant in a creative way, or use labeling technology to link customers to more in-depth content from your website. Need more space? Use a booklet-style label! Make customers excited to pick up the product to read the label. Once you do, you increase the chances of a purchase.

Make it Consistent

When you compare your in-store copy, your social media descriptions, and your label copy does it all make sense together? A disjointed voice is confusing. If your social media presence is fun and laid back, add some of that flair into your label copy. An overly formal label will disappoint customers, and prevent them from bonding to your brand.

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