Black Pearl Heuchera is the 2018 Perennial of the Year as dubbed by Proven Winners. It’s time to plan ahead and use this information to your advantage. Not only can you create beautiful combinations, but you can make smart labeling decisions to connect with your customers.

Labeling Black Pearl Heuchera as the 2018 Perennial of The Year

Let customers know that as a Proven Winners retailer, this is your perennial of the year! Label containers your selling to point them over to the product with a message like, “This would look great with…” Customers will feel inspired to incorporate such a neutral and unique item into their garden. The same goes for tools that are ideal to use when caring for Heucheras.

For new gardeners, the easy maintenance of a perennial is important. Promote the idea of this easy combination coming back year after year. It gives new gardeners more reason to buy. By incorporating this message throughout the labels in your store, you increase the chance of connecting to a new customer also.

Connect To Your Customers With Smart Labeling

Smart labeling is changing the way retailers interact with their shoppers. Now your labels can connect them to video tutorials showing them how to care for their Heuchera, or even a company app to remind them to water their plant. This integration can be applied to garden accessories to encourage customers to take a look at the plant of the year.  A photo gallery of how other gardeners have used the plant is also a way to inspire customers.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Connect with us on social media!