It’s crucial to connect with customers online and off. Create a personal connection through inspiring and helping the people in your community. These easy ways to connect to customers will transform business. Make your work in horticulture about the client.
5. Some Easy Ways to Connect on Social Media
Like local business pages on social media and engage with them. Spend at least 15 minutes a day going through your business’ newsfeed to leave comments on people’s latest posts. Also, in that time, check any notifications you have and be sure to respond. The more you engage with people online, the more interest people will have in checking out your site or visiting your store.
4. Stay Consistent With Your Message
Your business is growing beautiful plants to help your customers create lush spaces. When creating posts for social media, consider how you can share helpful information and inspirational posts. In the store, create displays and labels that make it easy for customers to understand the needs of each plant. If you have video content, always share that online and on the label using a simple QR code.
3. Establish a Luxury or Handcrafted Feeling
Show customers how much care has gone into each product. Use innovative labeling techniques such as foiling on your label to establish your products as luxurious. It implies that each item was carefully grown with the customer in mind. The handcrafted aesthetic and branding also works in the same way. Especially when selling online, it’s important for customers to see a personal touch to the brand they’re buying from.
2. Give a Behind The Scenes Look
People love when companies pull back the curtains and reveal how their favorite products are made. Same goes for growing plants. Show customers how your labeling automation process works. When customers see the details in how each label is applied with precision, it drives home how much you care about giving them high-quality items.
1. Use Labeling to Your Advantage
Incorporate a personal touch to your labels. Use quotes, with permission, from happy customers or local businesses you’ve collaborated with. Link them to videos you’ve made on gardening techniques. Use a booklet-style label that has a customer feedback survey on the back of the front page. Customers are then able to rip off the page and drop it in a feedback box at the store. The possibilities are endless!
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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