While shoppers don’t want to think about colder weather, it’s important to help them prep for a more colorful winter. Yes, that’s right, adding more color to that dreary time of year is possible. We’ve previously discussed ways to keep the garden alive throughout winter, but this time, it’s all about the plants.
Consider Mixing Evergreens With Vibrant Stems and Berries
Red stems, evergreens, and berries are a classic look. However, new gardeners won’t know which plants offer the right color variations, textures, and heights. There’s still time to create an all season garden that delights, so provide more information on the topic and plant recommendations.
Reach Heights Above The Snow
An important factor to consider is what plants are large enough to be seen above the snow when planted in the fall. During heavy snowfalls, a beautiful dogwood bush offers less value when it’s so small that it gets buried. When designing labels, consider incorporating information on how fast the plants grow. Or, more specifically, how large the plant will get before winter.
Start Early With Colorful Winter Labels
While most customers dread winter, provide powerful imagery that changes their minds. Show the vibrant and deep colors together. Even incorporate labeling techniques such as foiling, embossing or holographic techniques (say, for snowflake details) that enhance the overall look. Not only will it catch their eye, but the haptic aspects of the label will create positive subconscious connections to the magic of the season. Suddenly the value of the plants aren’t explained, they’re shown. All it takes is a little imagination and creativity in your label’s design.
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