Before spring, there’s a period of time where customers are itching for color, for life, and for spring overall. This is the perfect time of year to convince black thumbs to give gardening another shot. Remind people about the value plants have in their lives.  

Growing Tulips Inside 

At last, your customers anticipate the first peek at tulips springing out from the ground. Instead of waiting any longer, get customers to grow bulbs now. Or, highlight blooming tulips. Either way, this sure sign of spring will bring a sense of ease to customers who are fed up with winter.

Pastel Labels

Another sure sign of spring is the use of pastel color schemes. Create promotional labels that show off tulips’ blooms and also compliment the flower with soft, muted colors. Consider creating different colored labels for different colored flowers. So, no matter what, the plant pops.

Primrose and Plants Already In Bloom

New gardeners can’t wait. Their ideal situation is to add color and life into their home right away. Primroses are already hot on the market, so amplify them. Create displays in the community that catch potential customers’ eyes. Or, offer a promotion and include a secondary, promotion label onto your packaging. Even social media advertising works wonders.

Develop an Interest and Highlight Plants’ Values on Your Labels

It’s the ideal time to highlight the value points flowers offer. Create labels where this information is front and center. For new and inexperienced gardeners, this is key to developing an interest in horticulture.

Herbs & Indoor Gardens

Herbs are a classic gateway plant for new gardeners. They’re also an easy way to infuse more life into a space in a practical way. On top of indoor herb gardens, there are a variety of ways your customers create garden scapes. Specifically, the oh so trendy zen gardening.

Create a Sense of Ease & Calm With Your Labels

Don’t overwhelm your customers. Use calming greens and blues that are neutral enough to allow your plants to pop. Add any relevant plant information inside a booklet-style label,  or create an easy access link where your customers can go for more information. The easier care seems, the more likely your customers are to stick with gardening. Summer is quickly approaching. Help get people off of the phone and out into the yard.

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