Even though spring has just arrived, it’s time to start planning ahead. This article from Greenhouse Grower discusses how all horticultural professionals plan six months in advance and what is trending for fall 2017. One thing it didn’t address was how these trends affect autumn labeling, and how you can incorporate packaging into your planning.
We previously looked at the overall trends for the upcoming year, and touched lightly on fall. This blog will focus more on the labeling opportunities of this late season.
Pollinators
Bee populations tend to be highest in the fall, and while customers may imagine pollinator plants as more of a spring product, it’s ideal for autumn as well. Create a little bee label or logo for pollinator plants so customers can immediately identify them. Add a note on your label design about how pollination isn’t restricted to one season, and customers will perk up.
Autumn Labeling Techniques
Incorporate labeling techniques, such as foiling, to create a bold and unique look. As fall colors light up your customers’ gardens, so can a foiled leaf or flower on your label. It even can act to highlight your autumnal featured products.
Rebrand & Relabel Old Plants
You may have plants leftover from spring and summer that are still in good condition and are ready to be sold. Why not rebrand the label and give them a second shot at finding a home? Whether you need to update a tag, or a label, over-labeling with precision is important. By investing in labeling automation, your new labels highlighting a “last chance” product will have accurate placement. It also saves valuable time, effort and money in a tedious task such as over-labeling.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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