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Label A Plant’s Problem Points

We've previously talked about the importance of labeling plants' value points. In essence, it provides reasons why customers should by the plant. So, labeling problem points sounds counterintuitive, right? [...]

How Would You Label Plant Subscriptions?

Plant subscriptions are the logical next step for horticulture e-commerce. A standard subscription offers singular and multiple "products of the month" for customers to enjoy. For beauty this package [...]

Consider E-Commerce Plants Luxury Horticulture

This article in Lawn and Garden Retailer explores a how e-commerce is a worrying concept for many growers. A few of the issues raised include resistance to higher, [...]

Plant Labels Needs an Impactful Voice

The voice of a brand is an important way to communicate company values and a great way to build a relationship with customers. Yes, you have regulation copy that [...]

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