Upsell containers using your label design. While this sounds like a click-bait concept that’s too good to be true, good label design does in fact have potential to triple sales. Here’s how.
Upsell Containers To A Trio of Plant Containers
Garden Answer posted the above video on creating a trio of complimentary containers. So, use label design to emphasize complimentary plants for this arrangement, and inspire with captivating product photography. This concept also allows customers to somewhat separate edible plants from florals while also enjoying the foodscaping trend.
Plus, for apartment renters with limited space, this creates an indoor, or balcony garden space. So, with zen gardens trending, the trio of containers section off an area of the room more stylistically and create a more calming environment. This means product photography including indoor options increases customer intrigue.
The Power of Inspiration
A booklet-style label offers more panels to expand content and dive deeper into the topic. So, when customers open up the label, they’ll see more about the recommended plants. Inspirational imagery, care requirements, and more. This makes it easier for customers to create the trio, and as a result, makes the purchase more likely.
Innovative Labeling Techniques Emphasize and Focus
Using labeling techniques such as foiling and embossing draws customers’ eyes to the product and engages their senses. So, not only are they more likely to make a purchase, but they’re more likely to focus on the upsell. So, a great photo illustrates the concept, however, metallic details catch the light and draw customers over to look at it in the first place.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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