Categories for Ask The Experts

How do Plants & Labels Tell a Story?

July 31, 2018

 

Whether you realize it or not, your plants and your plant’s labels tell a story. Even if you don’t plan it out, horticulture presentation says a lot to shoppers. Use the latest trends to paint a clear picture for your customers.

Without Effort, This is The Story Some Plants Tell

Either way, your plants and their labels tell a story. Good or bad. When you leave relinquish control over the creative design, you also lose control over what your customers will see. 

The Good

Without any effort, plants often look healthy, bright, and full of life. Customers pay attention to the type of plant, the colors, and the textures it offers. They’re picturing their landscape and considering where it will be the perfect fit. So, without effort, the story the plant tells is one of creating a cohesive look in the garden.¬†

The Bad and The Ugly

Other times, plants look neglected, an ill fitting option, or an unknown plant which requires too much research for purchase. As a result of the last point, the label and tag offers no information that makes growing the item seem simple. That’s likely ideal for the extremely difficult plants, but for the most part, a linked video tutorial creates simplicity, no?¬†


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Various Stories To Tell

Trends rely heavily on story. They not only create visual story, but they allow shoppers to envision a story for themselves. One of relaxation, enjoying company, and taking in the smells, tastes, and textures of their garden. These are some of the exciting visualizations your customers will see, with a little push.

zen garden

Zen Gardens and Mindful Spaces

Zen gardens and spaces designed for mental wellness offer a place to stop and take a breath of fresh air. This trend coincides with Pantone’s color of the year choices, which for the last two years have focussed on tranquility. Your shoppers don’t need to do yoga or meditate to take advantage. Even the calming nature of tending to a garden is enough to enjoy a zen space. Even bonsai and tabletop arrangements offer flexibility for those with indoor space only.

Indoor and Balcony Spaces

With metropolitan areas increasing in size and younger generations renting over buying homes, it’s likely that a lot of your customers only have indoor and/or balcony spaces to work with. As a result, it’s important for it to be clear how big the item grows, and whether or not it can survive indoors. Even imagery used on labels and tags tends to emphasize plants residing outside. So,¬†

Pollinator Gardens

Shoppers want active gardens full of life like buzzing bees and fluttering butterflies. As the bee population declines, it becomes even more important to people to stand behind and support positive change. They want spaces that create life, not destroy it. 

Moon, hygge, and sensory gardening with texture and light

Moon Gardens

Moon gardens are spaces designed for nighttime enjoyment. It’s created through well light areas, flowers that bloom at night, or white glowing accents. During summertime, this extends the enjoyment of your customers yards, and plants. Plus, it seemingly extends days, letting shoppers get the most out of the season.

Hygge Spaces and Sensory Gardens

Another trend is to create comfy spaces that engage the senses. These spaces are inclusive for everyone of all ages, abilities, and preferences. It’s not just that someone has vegetable garden and a pollinator plant area. It’s that edible elements are mixed in with texturally interesting pathways, which also run alongside fragrant blooms.

 

How do you tell these stories?

The way you tell these stories is imperative. Not only is the display a visual representation of what customers could do in their garden, but so are the labels. These are some ways to elevate your labels to provide the most engaging experience.

Use Original Product Photography

Set the mood by creating visionary product photography. Show customers what the plant would look like in a zen garden or a moon garden. Even incorporate multiple images to highlight versatility of the product. High quality imagery is crucial too. Only use pictures with at least 300dpi (dots per inch).

Labeling Technology

Link customers to video tutorials on building a sensory garden. Or, share a blog post on the benefits of foodscaping. Even create a branded app to help customers design and shop for their spaces. Or, an app that keeps track of when to water. Something of that nature would be particularly helpful if it kept track of when it rains.

Monrovia Label With Metallic Stock Telling a Story of Luxury

Innovative Techniques

Emphasize inspirational elements of a label by adding innovative labeling techniques like foiling or embossing. When creating labels for a pollinator plant, incorporate graphics of bees and butterflies, then foil the wings and emboss the fuzzy bee’s body. This emphasis quickly and clearly communicates what the plant offers and helps customers envision the life it brings.


Extend Your Content Space

If there’s not enough space on your label to add more information, pictures, or links to further content, use a booklet style label. Now, there’s two extra panels to offer your customers more value. After all, nothing tells a story better than a book.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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New to Labeling? Check out These Great Lakes Label Blogs

March 8, 2018

 

Over at Great Lakes Label blogs, Label Gator’s parent company, we cover all topics concerning label design and label production. Are you just starting in the horticulture industry? Are you an established greenhouse, nursery or garden center, but are designing labels for the first time? Don’t worry. Here are a myriad of blogs designed to get you ready for the next big step with your business.

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More On The Great Lakes Label Blogs

Although these blogs do not merely focus on horticulture, the rules apply. The below blogs discuss basic rules for submitting label art files as well as principles to consider throughout the design process. Wherever you’re at, there’s something that will make you see your labels in a new light.


Labeling Basics

Start at the beginning. From basic concepts, to walkthroughs on file requirements, it’s all here.¬†

Designing Labels

Are you looking to get creative? Before diving into the design process, use these blogs to consider your demographic. Also, use these blogs as a guideline to better emphasizing your product on the shelf.

Labeling Trends

Trends come and go, but these are ones we think will stay. These trends are rooted in providing customers with a better experience and showing off your product in an enticing way.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide.
Click here to download the guide.

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Target The Office Crowd With Pretty Plants

February 27, 2018

 

Targeting the office crowd increases your chances of building customer relationships and making a sale. In this Costa Farms article, learn which plants are ideal for the office environment. Targeting office workers also opens your business up to new customers, like the millennial demographic.

Highlight Plant Value Points To The Office Crowd


Highlighting plant value points on your label design is as simple as including a small graphic. The impact is that with a glance, customers will understand that plants offer fresher air, as well as a more beautiful, and professional, work environment. While fresh air is common knowledge, other benefits may not be. By highlighting these benefits, you intrigue the office crowd and spark an interest in gardening.


Increase Sales Throughout Winter


While everyone inches toward spring, we all desire a little color and life in our work spaces. Create ads and labels that highlight low light loving plants as ideal for indoor spaces (including cubicles). Use office imagery and target people in your area to connect with them on an emotional level. Show them how they can bring their spaces to life. Especially on labels, the inspirational imagery acts as a guideline when they set up their spaces. Use a booklet-style label to expand your content space and make suggestions on other plants that make beautiful arrangements for the table top or window sill.

office crowd desk space plant

The Prettier The Better


People are craving color, color, color. Make sure to include vibrant imagery of the plant in bloom on the label. While succulents are popular with the younger demographics, an image of it out of bloom will not be as inspirational as one where it is. For plants that don’t bloom, enhance the foliage with neutral backgrounds. Use predominantly white walls, carpets, tables, accessories, ect. It makes the green pop all the more.


Add hundreds of booklet-style labels or secondary labels in a matter of minutes. Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Save Money By Being Lean in Horticulture

January 4, 2018

 

Start your new year with a fresh start that saves time, labor, and money. Greenhouse Grower is a major advocate for lean flow and you’ll see why in this article. We’ll explore exactly what lean flow means, how to incoroprate it into your production line and why investing in labeling automation is your first step.

The Principles of Lean Six Sigma
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Lean Six Sigma, often referred to as “lean,” is a method of removing waste in all forms. Waste of time, money, and tangible items are all included in this systematic restructuring. It’s of Japanese origin and focussess on reducing waste in the following areas:

  • Defects
  • Over-Production
  • Waiting
  • Talent
  • Transportation
  • Inventory
  • Motion
  • Processing
For Greenhouse Grower, flow works with reduction to create an efficient and smooth process. It’s goo to be a lean greenhouse, nursery, or garden center. It’s better to have lean flow.

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Ways To Incorporate it Into Your Business

Intelligently Curated Product Options

If products don’t sell, replace them with something new that customers will want to see on shelf. Also, if you add a product, remove a product. Customers will get overwhelmed when there are too many choices to decide between, so give them your best plant options. ¬†Be flexible with the trends as well. While not every trend will be ideal for your business, you need to make customers want to come back. If you don’t offer what they are looking for, they will look elsewhere. Why risk losing customers over what worked five years ago?

Consider This…


How many shades of color do you need? A vibrant pink and a light pink could work for your customers, but they don’t care about every hue in between. By reducing unnecessary products, you reduce shipping, labeling and labor. So, ultimately, you make the decision making process easier for your customers, and you make business easier on yourself.

Production Floor Layout

Create a lean flow by finding ways to literally make your production line flow. When products halt on the conveyor, your business wastes time, production capabilities, and labor. So, do you currently have a busy single conveyor line? Add a few offshoots. It creates more room to work and provides time for employees to complete tasks. These changes increase in production and productivity.

The less an employee has to hit a moving target, the better. It increases accuracy and gives your employees time to double checking their work. The offshoot conveyors give employees more time to create a quality product for your customers. 

Keep Track of Production Information

Use a simple whiteboard to plan how many products need to be processed and then how many products are actually processed through the day. Keep track of how many people are available on your line to understand capabilities. Then, if your production is running behind, call in more employees. Data helps make informed decisions, and the whiteboard method reduces time in making those decisions.

Creating Flow Reduces Hold Ups

Imagine a crowded single conveyor where, to double check a product, it also means halting oncoming items on the conveyor. With lean flow, products aren’t held up. When one employee halts their section of the line, the conveyor keeps going. This is what flow is all about. Put systems in place that make every single minute a valuable one.

How Labeling Automation Fits With Lean Six Sigma

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Labeling automation is a crucial part of creating lean flow. Go from this…


To this.

Instead of 4 employees acting as label applicators, use 1 employee to operate the labeling system. Now 3 employees can get back to working on tasks that matter. Imagine how much time you save when hunreds of labels are applied in under a minute. The best part about label applicator systems is that they are added to your conveyor line, where convenient. 


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Showcase Planting With Texture

December 5, 2017

 

Texture is key to designing a beautiful garden. It may sound simple, or obvious, but for some of your customers, that isn’t the case. Show them how to create perfect pairings.

Why is texture important?

As Laura from Garden Answer states in the below video, you don’t want so much grass that your garden looks like a fuzzy blur. You also don’t want to run too far on the opposite end of that. By incorporating variations in texture, you make other aspects of your garden stand out. It’s similar to playing with color. Pairing a variety of red plants won’t make your red rose stand out. Instead, pair green, white or blue blooms for that red rose to pop.

Promote Perfect Pairings

There are several ways you can promote pairings which texturally compliment each other. 

  • Create beautiful arrangements to get them started
  • Highlight plants with displays intended to mirror customers’ gardens
  • Blogs, vlogs and social media posts that incorporate inspirational images with tips and tutorials
  • Host a seminar or webinar
  • Offer custom planning sessions to map out options for customers
plants with texture

Create Labels That Get Customers Thinking

Labels are also an important way to inspire and educate. It’s simple as showing a beautiful image of the plant they’re buying next to other plants that emphasize its texture. Try a booklet-style label for extended content focussed on recommendations. Instead of promoting other plants, use these labels to promote any information you have on your website or social media pages. A QR code is an easy way to link customers to your content in seconds.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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